ESOP & Cap Table Management made easy
Your Equity is the most valuable resource in a startup. There is no margin for error! Digitize and secure important & sensitive information of your company with MyStartupEquity.
What makes our product unique
01
Easy to Use
Roll out a new ESOP (employee stock option) plan in minutes and grant ESOP to your key
employees
02
Most secure
Data encrypted at rest in the DB, allows custom encryption key that you can set using AWS KMS
03
Indian compliance
Easily handle all the compliance requirements with ROC/MCA, Accounting, Valuation etc
04
Employee Access
Now your key employees can easily see their grants, vesting dates, valuation upticks if any and
feel truly benefited
05
ESOP Plan
Use our open-source version of the ESOP plan. Customize it for your needs using our trusted and
startup budget friendly panel
06
Manage Captable
Create your captable the right way and in minutes, keep it up-to-date after each funding round,
share it with investors (if you like)
#LetsTalkESOP
The Indian startup ecosystem has been made possible by thousands of talented
individuals who have taken the risk alongside founders. Startup employees have put in years of work
and consciously taken ESOPs as a significant portion of their compensation, thereby delaying the
gratification of their efforts. But how does ESOP liquidity work - when & how do employees realize the
value of their vested ESOPs? This is especially important as startups are expected to take up to 15
years to IPO.
MyStartupEquity has launched the #LetsTalkESOP campaign to rally together employees, founders, CFOs,
HR and investors to engage in a sustained dialogue on ESOPs and co-create best practises which can
benefit the startup ecosystem.
Mohandas Pai
Chairman at Aarin Capital
"There is a distinct lack of liquidity for employees who have invested 5-8+ years of their
career in Indian startups. A solution which allows them the benefit of a private sale to get
liquidity in a transparent manner within the law is a big necessity today. The time has come for
all decision makers to actively look at enabling such liquidity mechanisms for startup employees!”
Subrata Mitra
Accel
“Great startups are built by visionary founders that also manage to enlist the services of top
quality talent onto their ranks. Most such journeys could take decades to fruition. It is
therefore critical for investors to realise this, and ensure that employees receive fair ownership
and liquidity for their contribution to the success of a company. I wholeheartedly back this
campaign to create greater awareness around ESOP Liquidity in Indian startups, to help our effort
to attract & retain the best talent at these companies.”
Pankaj Chaddah
Co-founder of Zomato
"ESOPs have the promise of future wealth which would enable aspirants to take bigger risks in
life, like the risks entrepreneurs they work for have taken. This also works strongly in favour of
startups as they need to spend less cash to acquire great talent. But the lack of liquidity can
make
it lose its shine. The liquidity of ESOPs will be a great shot in the arm for the ecosystem. Its
liquidity has the power to convert current employees into future entrepreneurs, as it gives them
great appetite to take risks. The Paypal mafia is a great example of how wealth creation from one
success has led to many more."
Alok Bansal
Co-Founder & CFO of PolicyBazaar
"ESOP is the perfect way to compensate the early team in any start-up. Many a times the real
value of ESOPs is not appreciated, but if the scheme is designed and communicated properly to the
team, it can result in getting everyone aligned tremendously. Equally important is to create
opportunities for liquidation at an appropriate time, which reflects the value created vs the risk
taken. The rules and the ecosystem, I believe, are still evolving and I think the stakeholders
need to come together with suggestions which can be implemented practically."
Anupam Mittal
Founder of People Group
"As an entrepreneur and angel investor in 100+ startups, I have witnessed a variety of ESOP
policies and their impact on a startup. This experience has given me conviction that fair ESOP
Design and Liquidity creates a meaningful difference in a company's ability to attract the best
talent and therefore succeed in the long term. I endorse this campaign and urge founders to
participate in building a robust startup ecosystem in India."
Vivek Khare
InfoEdge
“I was lucky that InfoEdge had its IPO within 6 years of raising the seed round - which
provided validation of the ESOPs within a reasonable timeframe. This has been the cornerstone for
InfoEdge to retain top talent over the long term. In today’s environment, startups can take
anywhere from 12-15+ years to IPO. A platform which can validate ESOPs while the company remains
private will go a long way in helping employees commit their careers to startups.”
Satheesh KV
People Excellence at xto10x, Ex-Senior Director of HR, Flipkart
“An ESOP liquidity program is the need of the hour. This would not only enable talent to value
the employee stock options plan but also help in creating many more entrepreneurial talent force
in the ecosystem. Flipkart as an example gave birth to 200+ startup founders and a handful of
angel investors. ESOP liquidity enables the top talent to believe in entrepreneurship more
strongly than ever before! One of the biggest problems that ESOP liquidity program would solve is
attracting talent outside the startup ecosystem since it would pull more "believers" to the
ecosystem.”
Kunal Bahl
Co-founder of Snapdeal
"This is a great initiative that brings more awareness about ESOPs as a means of value
creation
for employees of startups who play a key role in the growth of the business. Importantly, there
are
ways in which ESOPs can become even more effective through levity on taxation rules, which would
be
a significant game changers for startups and their teams in India."
Ravi Gururaj
President of TiE Bangalore
“Equity ownership when structured right imbues employees with a deep sense of ownership. It
rewards them for their long term commitment, loyalty, performance, and innovativeness. The option
of a structured partial liquidity option for startup employees would be a huge fillip to India's
startup employees. Kudos to LetsVenture for initiating this important dialogue."
Abhiraj Bhal
Founder of UrbanClap
"ESOPs help a startup attract and retain the right talent, which is long term vested. Fairness
in policy design and periodic liquidity for employees helps establish credibility of the ESOP
policy. A marketplace which offers ESOP liquidity creates optionality for employees. This would be
beneficial for the eco-system, if built the right way."
Sanjay Jha
Co-Founder of LetsVenture
“We are very bullish on this initiative to solve for attracting top talent in Indian Startups.
In fact
we are taking a big step in this direction by building an online product (mystartupequity.com)
where
startups can easily manage their ESOP grants and employees can easily see the value of it go
upwards and
potentially encash it.”
Hari Raghavan
ex-COO, Forge
”Secondary liquidity is an inevitable part of any healthy startup ecosystem. Even as recently
as 5 years ago it was very uncommon in Silicon Valley, but now it's almost expected that companies
will provide employees with systematic liquidity. They've all recognized the obvious: early
employees pour their heart and soul into helping build the company up; and making sure they're
compensated for that risk in a reasonable timeframe is the fair and right thing to do.”
Team
Shanti Mohan
Co-founder & CEO
Sanjay Jha
Co-founder & CPO
Satheesh KV
Chief Evangelist
Syna Dehnugara
Chief Brand Officer
Ganesh Nayak
Director
Ali Sadhik Shaik
Product
What founders think about our product
Pulkit Agarwal
CEO, Trell
We believe that managing and offering ESOP is a very crucial part of retaining the top talent
in
a
startup. However, as founders, you will find it very difficult to streamline and keep employees
up-to-date with the execution of policies in a simplified way. LetsVenture's easy and simple tool
will
add a lot of value to not just us but all other startups in the ecosystem.
Abhiraj Bhal
Founder of UrbanClap
"ESOPs help a startup attract and retain the right talent, which is long term vested. Fairness
in policy design and periodic liquidity for employees helps establish credibility of the ESOP
policy. A marketplace which offers ESOP liquidity creates optionality for employees. This would be
beneficial for the eco-system, if built the right way."
Alok Bansal
Co-Founder & CFO of PolicyBazaar
"ESOP is the perfect way to compensate the early team in any start-up. Many a times the real
value of ESOPs is not appreciated, but if the scheme is designed and communicated properly to the
team, it can result in getting everyone aligned tremendously. Equally important is to create
opportunities for liquidation at an appropriate time, which reflects the value created vs the risk
taken. The rules and the ecosystem, I believe, are still evolving and I think the stakeholders
need to come together with suggestions which can be implemented practically."
Pankaj Chaddah
Co-founder of Zomato
"ESOPs have the promise of future wealth which would enable aspirants to take bigger risks in
life, like the risks entrepreneurs they work for have taken. This also works strongly in favour of
startups as they need to spend less cash to acquire great talent. But the lack of liquidity can
make
it lose its shine. The liquidity of ESOPs will be a great shot in the arm for the ecosystem. Its
liquidity has the power to convert current employees into future entrepreneurs, as it gives them
great appetite to take risks. The Paypal mafia is a great example of how wealth creation from one
success has led to many more."
Become part of our programme
